Are you ready?
“A great LEAP forward often requires two STEPS “
About Us
Founded by David Hudson in 2019, Hudson is built on a decades of experience and expertise spanning four continents. Today, from our bases in Istanbul and London, we shape ideas, develop strategies, and drive meaningful change.
Our work is rooted in one belief: One Target. No Distractions.
We offer expert support in everything from communication to digital design, project management to content creation, and sustainable strategy. Whether you're growing a business, or active in personal development, we help you make it real, make it clear, and make it matter.
The Alchemy of Behavioural Design
Here's the thing most consultancies miss: logic doesn't change behavior. Context does.
You can have the most rational strategy, the clearest message, the most compelling data, and people still won't act. Why? Because humans aren't walking dashboards. We're influenced by tiny frictions, subtle cues, and the psychological weight of choices we don't even realise we're making.
At Hudson, we design for how people actually behave, not how we wish they would.
We've learned that removing a single step can matter more than adding ten features. That the way you frame a question shapes the answer. That sometimes the smallest intervention, a reworded button, a reordered menu, a shift in timing, creates the biggest transformation.
This is behavioural change at its core: making the right thing the easy thing.
We don't just ask "What do you want to say?" We ask: "What do you want people to do, and what's standing in their way?"
Then we strip away the friction. We redesign the journey. We test what works, not what sounds good in a meeting room.
Because in the end, changing minds is overrated. Changing behaviour is everything.
Telling Stories That Matter
Hudson Consultancy helps individuals and businesses tell their story, clearly, confidently, and with purpose.
Whether you're refreshing your brand, reaching a new audience, or trying to communicate across cultures and borders, we help you find the right words and structure your message so that you can transform your audience and lead with one simple call to action.
We don’t just work with companies, we work with people. And we always begin with the same question:
What’s the story you really want to tell?
Our Vision
"Limitations exist only in our minds. But if we use our imagination, our possibilities become limitless."
Not just a quote, it’s how we work. We help people see beyond what's expected and imagine what’s possible.